Grupo Calvo

By Boccherini Bogert, Jose Antonio / Ochoa de Zabalegui, Gabriel

El caso presenta las reflexiones del Consejero Delegado, Mané Calvo, planteando un debate a dos niveles. Por una parte, los retos de cada mercado: ¿Cómo defender la rentabilidad en mercados maduros (España e Italia)? ¿Cómo mantener la contribución de Brasil al crecimiento en su actual contexto de inestabilidad? ¿Cómo consolidar la posición en Centroamérica, ante la entrada de nuevos competidores? Y por otra, la necesidad de alinear las estrategias locales con una estrategia global: ¿Cómo maximizar el crecimiento y la rentabilidad en su conjunto? ¿Se debe priorizar la apertura de nuevos mercados, o es preferible consolidar y expandir los actuales? En definitiva: ¿Cómo debe competir Calvo en el mercado global?

Collection: San Telmo (España)

Ref: IIST-DGI-274

Format: PDF

Number of pages: 41

Publication Date: Jan 9, 2016

Language: Spanish

Description

Geographic Setting: España; Italia; Centroamérica; Brasil

Grupo Calvo

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Grupo Calvo

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Grupo Calvo

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